Author – Anna Lynn
Receiving a huge, floppy pink dildo wrapped in a clear plastic bag is a far cry from the experience I’ve become accustomed to when buying sex toys, but that’s what I got when I decided to spend $100 on a selection of the top-rated sex toys on Amazon.com.
One of the perks of working at Kinkly is that I often receive toys from top sex toy manufacturers and retailers. Companies with a history. A reputation. An address. But when you buy toys on Amazon, I learned, you may not get any of that. You might get a low-quality toy straight from China, you might get a knock-off masquerading as a Magic Wand … you might even get the real deal. But it won’t be easy to tell which one you’re getting until the product arrives. After all, Amazon is just the platform that connects a vast and ever-changing web of sex toy retailers, manufacturers and out-right frauds to consumers. And, for the most part, there are very few tools to help consumers differentiate those products or determine where they’re coming from.
Best case scenario: You take the gamble and end up with a decent toy at a good price. Worst case? You get something that’s poorly made, poorly designed and possibly even unsafe to use. But what bothered me most about my big box of “best-selling” sex toys from Amazon is that I know firsthand there are much better options, both in terms of safety and in terms of pleasure.
The Trouble With Sex Toys on Amazon
Amazon has more than one millions brands, hundreds of millions of products and more than five million marketplace sellers, according to research by Juozas Kaziukenas of Marketplace Pulse. There are no figures available on how many of those products are sex toys, but the site’s “sexual wellness” section – although a bit hidden – is chock-full of vibrators and dildos and masturbators. And, at a glance, most of products here aren’t made by brands I recognize – or that we’d recommend. To anyone.
The problem is that even if you hit up Amazon having done some research and with a particular brand and toy in mind, you might end up with a fake. This has to do with the way Amazon “commingles” listings from different sellers on the site – and the way it fulfills them. So, suppose that you’re a legitimate sex toy retailer selling real-deal, brand-name sex toys and you want to expand your business by offering products on Amazon. As a third party seller, you have two options:
- You fulfill the orders that come through Amazon yourself (you ship directly to the customer.)
- You ship your products to an Amazon warehouse, where they are shelved with every other toy with the same manufacturer barcode. When someone orders a product with this barcode, Amazon fulfills the orders for you with any product from that shelf.
- You ship your products to an Amazon warehouse and pay to have them shelved separately, so that customers who order from you only get the exact products you shipped.
Now, suppose that a consumer is looking for a Magic Wand. This is a very popular sex toy and, as a result, one that is often counterfeited. (The problem is so bad, the Magic Wand’s sole importer, Vibratex, has a page on its website dedicated to helping consumers avoid fakes.) If you visit Amazon to buy a Magic Wand, you may be buying a legitimate Magic Wand that a retailer shipped to Amazon, or you could be buying cheap knock off that was also shipped to Amazon and labeled as such. As far as Amazon is concerned, both products are the same (they have the same barcode) and they all go into the same bin in the warehouse unless the seller pays additional fees. The only difference is that the price on the fake is likely to be lower, as is the quality and reliability of the product. The worst part is, these lower priced counterfeit goods can easily out-compete authentic, well-made sex toys on Amazon and at other retailers.
To add to the confusion, Amazon is rife with fake reviews. Many products receive dozens of five-star reviews within hours or days of being listed. These serve to further confuse consumers about what they’re getting.
“If the deal is too good to be true, it probably is,” says Eddie Romero, director of operations for Vibratex, which has been the sole supplier of the Magic Wand Original for more than 15 years. “The company has been cracking down on counterfeits with the help of legal counsel, but suspect versions of the toy do pop up – not to mention the hundreds of others that, while not exact copies, claim to be the same thing.”
Why Amazon Sells So Many Sex Toys
The appeal of shopping for sex toys on Amazon is twofold. One, as we’ve mentioned, is that there appear to be some good prices on in-demand toys (although, buyer beware). The other is that Amazon is so mainstream that it may make people feel more comfortable about buying sex toys.
“Buying a vibrator can be adventurous enough, so having a private retail experience you are comfortable with can make it easier to buy something that feels uncomfortable to buy,” says Alex Fine, CEO of Dame Products. “To see sex toys in the same virtual space as diapers, toothbrushes, that specific eye mask I like, headphones and dog food is pretty cool.”
In other words, people may trust Amazon more than they trust a sex toy manufacturer or dedicated sex toy retailer. Having worked with a number of manufacturers and retailers, I think that’s a shame. Because while shopping at quality sex toy manufacturers and retailers often means good advice, expertise, discreet shipping, customer service and even product warranties, shopping on Amazon can be like a game of Where’s Waldo; there are good sex toys hiding in that sea of cheap knock-offs, but it won’t be easy to find them.